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Excedrin

Migraine as Virtual Reality (Don’t Miss This Video)

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It was over 10 years ago that Ortho-McNeil Neurologics, Inc. set up the “migraine simulator” as a part of their campaign to promote Topomax. Now, the makers of Excedrin, Novartis, have used the power of virtual reality to make a new migraine simulator with a difference.

This time, it’s not a simulator for the general public. It was make specifically for certain people. The Excedrin website explains it this way:

Because every migraine is personal, Excedrin® collaborated with each sufferer to mirror exactly what she usually goes through. A virtual reality specialist programmed the simulator to replicate each sufferer’s individual migraine symptoms, whether they were sensitivity to light or aura (or both).

Excedrin® then asked the non-sufferers to take on a regular day with a migraine.

Obviously the headache pain could not be duplicated, so the focus was on visual aura (which not all migraine patients experience) and sensitivity to light (much more common).

Do not miss watching this video. If you’ve experienced either of these symptoms, or even other similar symptoms, it may even be hard for you to watch. But I’m guessing many of you will want to show this to a friend and/or family member. It shows, in a unique way, how powerfully disabling migraine can be.

Thankfully, the simulator can be taken off. My favourite part is “I’ve got to stop … that … “

To see more of the personal stories behind this summary video, visit the Exedrin website here.

Excedrin Tension Headache

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Excedrin Tension Headache

Novartis is the company, and Excedrin Tension Headache is the brand.  More and more often, companies are trying to market to specific kinds of headaches and pain.  Novartis has also recently come out with Excedrin Back & Body, for example.  Older products such as Quick Tabs Peppermint, marketed more as a general headache treatment, have been discontinued (this is no doubt in part because the Excedrin brand changed hands in 2005; it was formerly owned by Bristol-Myers Squibb).

In light of these changes, and in light of the tremendous popularity of Excedrin products, it’s worth taking a closer look every once in a while.  Although Excedrin Tension Headache and similar products (acetaminophen (paracetamol) and caffeine) are generally considered safe for temporary use with the proper dosage, you do need to be cautious about taking other things at the same time, or if you have certain medical conditions.  The topic of caffeine and painkiller has again been brought up (thanks to Somebody Heal Me and The Daily Headache) for example.

Find out more about Excedrin Tension Headache here.

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